The self-proclaimed Ad-sense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their Ad-sense tricks for free.
1) Color code your ads to match your web site palette . Don't use frames around your ads. Instead, in the Ad-sense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.
2) Try not to use the traditional horizontal banner style or leader-board image ads because people are blind to them.
3) Use Google's own Ad-sense optimization tips and visual heat map to assist you in deciding where on your page to place your Ad-sense ad code.
4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article is a good source of frequently searched keywords. Targeting popular keywords should trigger Ad-sense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher Ad-words advertisers are generally willing to pay per click for it so the higher your commission on those clicks.
5) Incorporate the Ad-sense code into your page so that the ads look like a regular part of your site. You can see an example of this on the Internet Dating Stories site where link ads are incorporated within the regular left hand navigation of the site under the heading "Feature Links".
6) Use Google's new 4 and 5 link ad units wherever possible.
7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three Ad-sense ads.
8) Use the full allowance of multiple Ad-sense ads on each of your pages - 3 regular Ad-sense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories where you see:
- 1 horizontal 4 link ad unit towards the top of the page under the first paragraph
- 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links".
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.
You can also include 1 Ad-sense referral button in addition to the 3 other units.
9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger Ad-words ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click.
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