The Ad-words prices are not, what the publishers get from the Ad-sense clicks, but they give a strong idea about the income chances from different keywords. So if an Ad-words ad is expensive, it must also be a high paying Ad-sense keyword, i.e. it gives a higher income per click.
1. Google Puts The Ads According To Your Instructions.
Now when you have picked one high paying Ad-sense keyword, you have to optimize your page or blog posts using that particular keyword only. By doing this, you let Google to know, which is the keyword or topic your Tale is about
2. Google Free Keyword Tool Includes Ad Costs.
I strongly prefer so called long tail keywords, because they are more accurate and include more independent keywords. When you do the keyword research, do it with Google Keyword Tool, which is free and which includes also the estimated ad costs.
With Google Keyword Tool you can also check, how many visitors will land on the particular page. This is useful, because you do not need a high paying Ad-sense keyword, which has nil or a very modest amount of traffic. The idea is to optimize the choice between the traffic figure, the strength of the competition and the ad price.
3. You Have To Choose Ad-sense Only or Ad-sense And Links.
If you market some registered programs through product links on your page or post plus want a decent Ad-sense income or to increase Ad-sense revenue, you have to think, whether it is wise to split the visitor interest between Ad-sense ads and the product links.
The idea of every action we do, is to max. the profit. A high paying Ad-sense keyword is a good way to do this. What it takes is some keyword research, but the reward is a long term one.
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